How to grow your Electrical business - 4 tips that work.
As an electrician working hard in your field, you know first-hand that it takes a deal of entrepreneurial effort to start your business. You’ve needed to work out how to sell your services to make your income, along with the other backend processes of setting up a business.
You also know it is essential to promote yourself as an electrician to draw customers attention to your services over other electricians in the area. If you want to know the next steps of how to grow your small electrical business, following these four tips will set you on a path for growth and success!
Build a strong brand
Marketing is one of the most valuable and under-utilised steps to expanding trade businesses. To build a strong electrical brand, it is essential to give a positive impression to your potential customers of who you are and what makes you stand out uniquely from your competition.
Steps to building a strong brand:
Understanding your ideal customer. It is vital to determine your target customer as this helps you develop the best way to communicate and attract them to your business.
Outline a brand mission and key qualities. Doing this tells your customers why they should choose you over other electrical businesses.
Conduct your brand message. This is alternatively called an elevator pitch. This can appear as a few short sentences about who you are, what you do, where and why you do what you do and how you get the job done.
Consider your brand voice in every aspect of your business. Brand voice is a consistent reminder for your customers of who you are. Just like people, your brand needs to have personality. Once you have decided your brand personality, make sure you integrate this across your entire business to ensure when customers come in contact with your brand, they know what to expect from your excellent service.
Create good relationships
Successful businesses all rely on creating and maintaining good relationships. A staple of every electrical business are good relationships with vendors, co-workers, customers and other business managers.
As a small business owner wanting to expand, you need to make an effort to connect with people. Build rapport by engaging with them and showing interest in what they have to say; In-turn, this may provide you with the opportunity of new work.
When you have done a great job for a customer, it is good practice to start asking for referrals. Business and home owners always prefer to hire trustworthy electricians, therefore if you’ve already proven your trustworthiness with one customer - why not get them to recommend you to their circles?
Build a database of business and client contacts
You’ve created great business relationships and now need to know what to do?
Jot them down in a spreadsheet! Creating a database can be achieved in so many different ways but there is no harm in creating a simple spreadsheet with all your jobs and contacts.
Creating a spreadsheet of all your contacts can not only help track and your work coming in, it can also be a great asset if you are looking to start online advertisements.
If you're looking into growing your small electrical business and need some more guidance, learn what you need to know by contacting the professionals at Electricians Success Academy. Electricians Success Academy world class business experts who know everything about building and growing successful electrical businesses. Our business growth solutions are designed to help aspiring and established electricians maximise their revenue and conquer the business side of trade. Contact a mentor today to get your advantage !